Lewis Perdue
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(Please scroll down for summary of journalism experience)

  • Wine Industry Insight, Founder (2008-present)

    Founded and grew what has become the largest circulation source of business and finance information for the North American Wine Industry.

    Continue to write books, advise VCs and tech start-ups.

  • Book Author, consultant to venture capitalists and technology start-ups. (2003-2008)

    Wrote Perfect Killer (a thriller), advised LynuxWorx, created ebooks of my thrillers and non-fiction books, developed lewisperdue.com and a supporting network of 37 web sites to promote books and other businesses, helped my son develop his computer programming and security business (YourTechWorx.Com).

  • Pocketpass (now SVC Financial; OTCBB: SVCX), Co-Founder, CEO, CTO, Investor, board member (September, 1999 - August 2003)

    Perdue was the founder of Pocketpass and served in various capacities including Chairman CEO, and Chief Technology Officer (CTO). Perdue was the architect of the Pocketpass transaction and phone card system, drove the vision for a series of strategic partnerships that made it the premier "brick-to-click" payment system. He also conceived and designed Tibanna, the world's only integrated Digital Rights Management and micropayment system which allows autonomous, standalone digital goods to be protected and sold by any method.

  • Internet Technology, Business and Finance Journalist, October 1997 - July 2001, Wall Street Journal Online, Inc. Magazine, Interactive Week, Barron's, CBS Marketwatch, TheStreet.Com, PC World, DigitalAge, MicroTimes, TechWeek.

  • IdeaWorx, Principal, August 1997 - present

    Extensive entrepreneurial, business and World Wide Web operations management and software design experience. A recognized expert in marketing, the media and entertainment. In addition to consulting for a wide range of Internet e-commerce companies, IdeaWorx owns a number of book and premium content web sites of its own.

  • SmartWired, Inc., Founder, Chairman & CEO, (February 1996 - July 1997)

    SmartWired was an integrated print and Web information company serving wine consumers and the wine trade. It continues in business as Winebusiness.Com

  • Wine Business Publications, Founder, Publisher, (February 1991- February 1996).

    Wine Business Publications was incorporated into SmartWired in February, 1996. Launched two publications (Wine Business Insider, 1991; Wine Business Monthly, 1994)

  • Renaissance Communications, Founder (1986 - 1990)

    Renaissance was a marketing and communications consulting firm specializing in telecommunications technology companies ranging from NEC to start-up and early stage companies such as Kalpana (now part of Cisco) and LynuxWorks.

  • Manning, Selvage & Lee, Managing Director (1985-1986)

    Managed the Silicon Valley, Northern California and Pacific Northwest region for this large multinational communications consulting firm. Oversaw a staff that managed accounts ranging from tech start-ups to General Electric Credit and Upjohn.

  • Simon Public Relations, Account Supervisor (1984-1985)

    Supervised accounts for this nationally renowned technology public relations and communications firm including the Hewlett-Packard account that included multiple divisions accounting for almost 1/3 of the company(by dollar volume).

  • Book author (1982-1984). Wrote two more best-sellers: (Queensgate Reckoning and The Da Vinci Legacy

  • University of California, Los Angeles, Faculty Member (Journalism), Faculty Advisor to Daily Bruin (1979-1982).

    Wrote first best-selling novel The Delphi Betrayal. Won prizes for investigative reporting including the exposure of a child porn ring in the Los Angeles area.

    Taught courses in beginning and advanced jouralism. Advised student reporters at the Daily Bruin.

  • Dow Jones, States News Service, Washington Correspondent (1977-1979)

    Covered the White House, Congress, U.S. Supreme Court and Congress for daily newspapers. Won several prizes for investigative reporting. Sent one Congressman to jail. (It was a start).

  • Congressman Thad Cochran (R-Miss), News Secretary, loaned to National Republican Congressional Committee to manage U.S. House of Representatives campaigns (1974-1976)

  • Governor William Waller (D-Miss), Director of the Department of Travel & Tourism, Special aide to Governor (1973-1974)

  • Cornell University, Lecturer, Taught courses in journalism, magazine writing and mass communication law (1972-1973)

  • Ithaca Journal, Police, fire & court reporter. And auto racing reporter. Worked full time to earn my way through college (1970-1972)

  • Elmira Star-Gazette, sports and auto racing reporter. Worked full time to earn my way through college (1968-1970)


    BUSINESS JOURNALISM: Articles in Forbes ASAP, Barron's, Wall Street Journal Online, CBS Marketwatch, TheStreet.Com, California Business, California Magazine, LA Magazine, LA Times. Awarded Los Angeles Press Club Award for business journalism. Frequently Interviewed on CNBC, CNN Business. Founded Wine Business Publications, the largest circulation trade journals for the North American wine industry. Founded Wine Industry Insight, first premium-content wine industry digital publication

    INVESTIGATIVE JOURNALISM: Articles published in The Washington Post, The Boston Globe, Washington Monthly, The Washington Post, The Nation, Jack Anderson's column. Author: Washington Connection (non-fiction book on KoreaGate based on shredded documents).

    COLUMBIA JOURNALISM REVIEW: Laurel for exposing unlicensed and illegal gun sales on eBay in my January 22, 1999 column in TheStreet.Com. As a result, eBay prohibited sales of guns.

    TECHNOLOGY WRITING: Author: Supercharging Your PC and The High Technology Editorial Guide and Stylebook. Contributor to: PC World, InfoWorld, Publish!, TechWeek, DigitalAge, Dr. Dobb's Journal, Embedded Systems Journal; columnist for Computer Currents; editor of PC Management Letter.

    SCIENCE WRITING: Articles in New Scientist; Clarion Award winner for investigative article (New West/California Magazine) on previously unknown healthhazards of coal-fired electrical generating plants. Author of The French Paradox, Beyond, the best-selling book on alcohol and health;

    DAILY JOURNALISM: Washington bureau correspondent (covering the White House and Congress), Dow Jones/Ottaway Newspapers, States News Service and for the Winston-Salem (N.C.) Sentinel; reporter, Elmira (N.Y.) Star-Gazette, Ithaca (N.Y.) Journal; weekly columnist, Gannett News Service; Editorial page editor, Santa Monica Evening Outlook (nominated for a Pulitzer Prize for editorial writing).

    JOURNALISM TEACHING: Lecturer, University of California at Los Angeles; Advisor to The UCLA Daily Bruin (student newspaper); instructor, Cornell University.

    TRAVEL/FOOD/WINE WRITING: Former CEO of and regular contributor to Smart Wine Magazine; author of The VINOfile, a syndicated consumer wine column.

    Author of travel/dining guidebook, The Country Inns of Maryland, Virginia and West Virginia; contributor to Travel & Leisure, Travel/Holiday, Los Angeles Magazine, Washingtonian Magazine, Country Gentleman.

    FICTION WRITING: Author of the following novels:

    • Perfect Killer
    • Daughter of God
    • Zaibatsu
    • SlateWiper
    • The Linz Testament
    • The DaVinci Legacy
    • The Telsa Bequest
    • The Delphi Betrayal
    • Queens Gate Reckoning
    • The Trinity Implosion
    • .357 Vigilant Series (three books, co-authored with Lee Goldberg and writing as Ian Ludlow).
    The Delphi Betrayal and Queens Gate Reckoning were paperback bestsellers. Screenplay author of .357 Vigilante (written for New World Pictures) and The Delphi Betrayal.

    NON-FICTION BOOKS: Author of the following non-fiction books:

    • EroticaBiz: How Sex Shaped the Internet
    • The Wrath of Grapes
    • The French Paradox and Beyond
    • High-Technology Editorial Stylebook
    • Supercharging Your PC
    • The Country Inns of Maryland, Virginia and West Virginia
    • The Washington Connection

    Summary Of Previous Experience

    In addition to the above, I have:

    • Served on the faculties at UCLA and Cornell University.
    • Founded Wines West, a wine importer/wholesaler/distributor.
    • Served as a top aide to a U.S. Senator and a state governor.
    • Served as a Washington (D.C.) newspaper correspondent covering the White House and Congress (Ottaway/Dow-Jones, States News Service).
    • Served as a daily newspaper reporter (two Gannett Newspapers).
    • Written a nationally syndicated (Gannett) column.


    • B.S. (with distinction) Cornell University, 1972
    • A.S. (Summa cum laude), Corning Community College 1970.
    • Appointed Distinguished Alumnus of 2009 by Corning Community College Board of Trustees. Delivered commencement address for 50th graduation ceremony.


    670 West Napa Street, Suite H
    Sonoma, CA 95476
    (707) 326-4503 Fax: (707) 938-2755
    Email: lperdue@ideaworx.com